If an Artificial Reef is created....

...and no one hears about it, does it have an impact?

That's the question we asked ourselves last week when considering an amazing project in Oman at The Wave, Muscat.

Never heard of it?

At close to 1.2 miles long with over 60 reefs and 20 locations costing millions of dollars you should have heard about it. It's one of the best examples of AR creation in the region, it's leadership, design and tourism all in one and yet, very few people outside of the AR community know about this project.

That's a problem.

With the exception of a few high profile ship drops and Dynamic Reefs in Cancun and Bahamas our industry faces an uphill battle with every project we create - rich media exposure and the lack of it.

We create unique habitat and tourism spaces in an, "out of sight out of mind" medium, projects like the one in Oman should have an ongoing media component baked in to educate, entertain, and expose AR's and what AR's accomplish to the rest of the world in a concise and compelling manner.

The global AR industry is about to change over the next decade, the media landscape for AR's should match the terrestrial landscape for similar projects. Just because we design, build and create worlds underwater doesn't mean they have to be "out of sight and out of mind" anymore.

For the team(s) behind The Wave, Muscat AR congratulations on your awards this month.