Thursday, October 23, 2014

Artificial Reefs - How To Own a $3 Billion Tourism Market

Artificial reef art installation concept "LED Garden"
There's good and bad news about waterfront resort developments. First the bad news. Your reefs, the reason (according to a recent study) why 60% of travelers take ocean vacations - are dying.

In fact it's gotten so bad that by 2020, most of the Caribbeans once pristine reefs will be gone and this wholesale environmental loss is not just limited to the Caribbean - it is global. Even if you think you have developed a resort property near a pristine reef chances are it will be diminished by 50% over the next decade.

That's the reason for the Maldives gone in a decade.

Think about that for a moment, both in terms of the impact to tourism but of the future of resort developments in these diminished regions.

At stake is a very mature, very networked, and very ecologically minded dive and snorkel tourism market worth over $3 billion dollars around the world.

Ok, so that's the bad news.

The good news is that there are solutions, and they are quite innovative.

Most resort developers are in a constant battle with space. Not enough to build rooms, not enough to build entertainment facilities, just not enough space - and space is expensive. But that's just on land, it surprises many developers to realize they also have an additional 2-5 acres of space in the waters surrounding their resorts that currently have nothing in them except dead and soon to be dying reefs.

What if you could transform those spaces into new habitat zones for wildlife, increase your revenue, and create years of green media?

What if resort developers took control of their waterfronts in a simple and effective way?
A growing number of developers have done this with artificial reef programs that are spectacular in both size and scope.These developers are creating new habitat for wildlife and while a laudable goal, resorts have to keep in mind that fish do not carry credit cards, people do.

That's when our company Reef Worlds came to market with a simple proposition, create underwater spaces for both wildlife and tourism. Create and build lost civilizations, ancient ruins, art parks and call them Dynamic Reefs and place them in your waterfront for guests to explore and the environment to thrive.

Waterfront resort developers face some hard choices in the coming years, the facts on the ground say that something must be done, for those that do it, those that develop both on land and in their surrounding oceans a $3 billion dollar tourism market will reward you.This markets ability to network word of new underwater tourism sites is simply stunning and media channels love environmental news.

They will do your marketing for you.

For those that do not, I am sure your algae covered rock waterfront will appeal to someone, there's always a market segment looking for post apocalyptic environmental tourism.

There's an age old saying that rings true to this day, "built it and they will come." If you build Dynamic Reefs they will come, a seasoned tourism market and regional wildlife, plus you have just been introduced to an extra 2-5 acres today that you didn't know you even had.
It's free space, go ahead, do something with it.

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