Riot Games is building a League of Legends artificial reef off the coast of Australia

THIS is what we like to see, and may we say once again, resort hotel owners take note.

Riot Games announced the winning character for a new artificial reef project off the coast of Australia and it's this fellow called "Nautilus."

Why build a video game character as an artificial reef?

Why not?

Typical artificial reefs forms, triangles, balls, squares, are designed for habitat only excluding a $3 billion dollar dive and snorkel market from engagement underwater.

The good folks at Riot Games have brilliantly deduced that this global market could be entertained and thrilled underwater while at the same time creating much needed habitat in a region where natural reefs are denuded or nonexistent.

It's art inspired artificial reef creation we call "Habitat Tourism".

Congratulations Riot Games you are interesting marketing leaders , habitat reconstruction visionaries and yes, cool as hell.

Now, where's this kind of leadership from resort hotel space who entertain over 500 million guests globally on their near shore reefs each year?